Telkcom has recognised that democracy requires that citizens have the right to know about activities that affect their lives and the recognition of the importance of their participation within the democratic system to make it work and flourish.
In her welcome address Bintu Petsana, Acting Group Executive: Corporate Communication at the opening of Highway Africa said that it was important to have the right of expression and human rights culture .
Petsan said the precondition was that people could not be regarded as consumers or markets or passive recipients in a multi-directional social dialogue.
“We look at the media to provide the framework for such a discourse and to act as a mechanism that allows citizens to develop their level of awareness,” explained Petsane.
She observed that when one speaks of informed citizens with a heightened level of awareness, one would have to search far to better illustrate the power of the media in the 21st century information society, than the war in Iraq.
Looking at Media Columinist, Stephen glover who writes: As any armchair general will tel l you, the second Gulf war is something else. It is the first media war. This means that we experts, safely ensconced on our sofas, can follow battlefield events almost before they happen. It has never been remotely like this before. The advances of technology allow reporters to stand before a camera in the middle of Iraqi desert an dbring the war into our sitting rooms.”
Petsana bserved that since these words were written a few years ago, the proliferation and increasing sophistication of information communication technologies (ICTs) has given the war and other events be it mundane or global importance, an immediacy unparelled in the history of Journalism.
“It is citizen Journalism in action, and it is here to stay. It is driven by ICTs and it will change the way we evaluate information and view the world,” said Petsana